The International Alliance of Mental Health Research Funders is a global network of funders working to accelerate the impact of mental health research. Working with Luna9, I built a bespoke WordPress website to act as the alliance’s digital hub, a place to inform the public, support its members and connect researchers with funding opportunities available throughout their related industries.

The alliance speaks to very different people. Member funders need a trusted space to see what peers are supporting. Researchers want to find funding opportunities quickly. Sector partners and the wider public need clear, credible information about the alliance’s work. The site had to give each group its own user journey, without becoming complicated for any of them, and without making the alliance’s small team dependent on a developer to keep the website up-to-date.

The site runs on a custom hybrid WordPress theme, built with Advanced Custom Fields alongside the native Block Editor. Flexible, pre-designed components let the team build and update pages themselves while keeping the design consistent.

Members and researchers each have their own registration journey and a personalised login area, so the site can show relevant content and calls to action from the first click.

Researchers can browse currently active grant opportunities across the mental health research sector. A bespoke custom plugin integration pulls the latest opportunities from an API each day, so the listings stay current without anyone updating them by hand.

A categorised content hub covers alliance news, member news, sector news and opinion. Content can be targeted to specific audiences, and premium articles are gated for registered users. The team also publishes regular member roundups.

A curated, filterable collection of reports, guides, datasets and platforms gives the wider sector a useful reference point and shows the alliance’s role as a convener of knowledge.

A full events system shows dates, times (with timezones, for a global audience), format and location. Events can be marked as member-exclusive and are tailored to each audience.

A HubSpot-connected form captures role, country and organisation type, so the alliance can send relevant updates to the right people instead of one message to everyone.

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